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Web Analytics Manager, Omniture, SQL

Job Title:

Web Analytics Manager, Omniture, SQL

Location:

Union, NJ

Industry:

Information Technology

Job Description:

We are looking for a talented and experienced Web Analytics manager who can contribute to the success of our web analytics initiatives. The ideal candidate will have strong analytics skills and in depth knowledge of Adobe Analytics (Omniture).

Responsibilities 

  • Design, create and automate weekly, monthly and quarterly eCommerce dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels, including executive summaries and detailed channel performance reports. 
  • Analyze web traffic and site behavior using Omniture as well as clickstream data for customer and business insights to support business decisions and deliver on improved customer site experience or business growth (sales, margin, traffic and conversion). 
  • Maintain and support Omniture data integrity/validation. Coordinate tagging for new site content and functionality, tracking parameter implementations. Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements. 
  • Utilize clickstream data to provide insights beyond canned reports to business teams.
  • Partner internally and externally to ensure best practices in metrics and decision making are being maintained. Proactive in analyzing customer behavior using available data to influence changes on the website. 
  • Maintain an awareness of competitive information and key industry trends to provide context for branded website performance. 

Job Requirements:

Required Skills 

  • 5+ years’ experience with Adobe Analytics (Omniture)
  • 5+ years of experience working in an eCommerce environment that focused on web analytics. 
  • Strong analytical skills with solid foundation in data analysis. Very comfortable managing, manipulating and analyzing large data sets. 
  • Strong problem solving skills. Strong analytic capabilities to provide insights as well as recommendations for changes to convince key decision makers of business benefits of the proposed solutions. 
  • Experience with SQL and clickstream data a plus. 
  • Excellent written and oral communication skills. 
  • Demonstrated ability to work in a team and independently. 
  • Bachelor Degree (MS preferred) with specific training and experience in field. 

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