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Sr Marketing Analyst, SAS, SQL, Tableau

Job Title:

Sr Marketing Analyst, SAS, SQL, Tableau

Location:

Union, NJ

Industry:

Marketing

Job Description:

We are seeking an experienced Sr. Marketing Analyst with a strong passion for Test & Learn (experimental design), measuring and reporting on marketing effectiveness, leveraging advanced statistical and data-mining techniques for deep-dive analyses that provide the business with data-driven insights.

 

In this highly dynamic and fast-paced environment, this individual will be responsible for driving complex analyses that will support Marketing’s CRM and sales goals by leveraging testing and measurement to assess marketing and various business opportunities. They will be integral in transforming the way that the Organization consumes and reacts to customer data.  This position will have the opportunity to present findings and share insights with multiple business leaders throughout the organization including merchandising, marketing, supply chain, operations, finance etc.

 

The role is positioned within our Customer & Business Analytics department.  The Customer & Business Analytics department is a World Class Analytics group, responsible for providing actionable insights into various aspects of the business to drive value and support improvements within the business.   Analytic focus areas include Marketing Analytics, Customer Intelligence, CRM & Optimization as well as Web Analytics.

Responsibilities:

·         Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc)

·         Introduce  and integrate new tools for marketing measurement and data-mining capabilities

·         Drive and manage cross-functional analytical projects  and build out advanced analytical processes that allow analysts to find insights quickly and efficiently

·         Work with analysts within and across teams to identify gaps in coverage that could provide meaningful results if explored further

·         Support the Marketing Analytics Director/ Manager in building out queries, reports or ad-hoc analyses to support key marketing and strategy initiatives

·         Lead the presentation of complex analyses and insights to senior management in both meeting settings and via e-mail while ensuring clear and concise communication of recommendations

·         Proactively work with the analytics team in identifying and documenting data issues or requests.  Also, work with our data teams to expand the capabilities of the analytics data mart

·         Perform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategies

·         Generate reports, documentation and scoring code as part of the analysis process.  Produce expected performance measures including stat guides and other statistical measures

·         Integrate experimental design (DOE) best practices to ensure that marketing tests and experiments are setup and executed in an accurate manner

·         Provide recommendations on analytical methodologies and frameworks to be utilized for a various analytical projects

·         Dive deep  into complex business problems and provide insights in various acquisition and retention initiatives through hypothesis testing

·         Facilitate requirements gathering with Marketing and other business partners to target, execute and construct customer-level analytics.  This includes but not limited to creating reporting templates (wireframes) and aligning on analysis objectives and KPIs

·         Perform and manage all end-to-end steps required for analyses including requirements gathering, methodology development, data pulling, data processing, analysis, insight formulation and results delivery

·         Work with cross-functional teams on the day-to-day execution of analytics projects & initiatives

·         Integrate best-in-class analytical & statistical and data-mining techniques to provide meaningful insights

·         Pioneer near analytical capabilities, tech and methodologies that will allow the team to scale the delivery of insights and to move the needle quickly

·         Lead and mentor marketing analysts on various analytical projects

·         Support the development of campaign response models based on multiple variables and assumptions

·         Execute appropriate quality control procedures for analysis, reporting and scoring and audit statistical analysis for accuracy

·         Support the building of analytical capabilities and solutions (EDA, segmentation, modeling, campaign evaluations, etc) that enable analytics to support the strategic goals of the Company

·         Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor

Job Requirements:

Experience & Personal Qualities:

·         Ability to leverage story-telling skills to deliver insights that are clear, concise and actionable

·         Excellent oral and written communication skills with both technical and non-technical stakeholders

·         Organizational, planning and project management skills and ability to effectively manage cross-functional projects

·         Able to work cross-functionally and to manage multiple competing tasks

·         Positive and Energetic Attitude

·         Always looks to challenge the process in a productive manner

·         Ability to work independently in a dynamic fast paced environment, with minimal supervision

·         Always looking to self-develop and improve business and technical acumen

·         Able to receive and provide feedback constructively

·         Detail-oriented and comfortable with a fast-paced, structured, retail environment

·         Strong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior management

·         Ability to lead the team and influence partner decisions to drive business impact

·         Strategic, cross-functional thinker able to gather buy-in from leadership for ideas and projects

·         Proven track record of using data to influence decisions on large scale business problems

·         Experience in project management preferred

·         Advanced capabilities in extracting and manipulating large data sets

·         Experience in calculating incremental lift from marketing campaigns

·         Clear understanding of financial, statistical and economic concepts such as ROI analysis

·         High proficiency in utilizing statistical methods to test hypotheses, develop insights and make recommendations

·         Deep understanding of creating artificial control selection strategies

·         Support Marketing and Planning Directors by providing data driven recommendations for various initiatives

·         Ability to design and implement complex analyses that may include advanced data mining, predictive modeling, forecasting and segmentation techniques

·         Prior retail analytics experience strongly preferred

 

Education/Certification:             

·         Minimum of  MA/MS in Business Analytics, Mathematics, Statistics, Economics or related field

 

Required Knowledge:                 

·         Advanced skills in SQL and Statistical Packages, specifically SAS (BASE SAS, Enterprise Guide, Enterprise Miner)

·         Experience with Data visualization tools like Tableau and Microstrategy Visual Insights

·         Knowledge of industry best practices with respect to marketing measurement, data-mining, experimental design and other statistical techniques

·         Advanced Microsoft Excel skills including pivot tables, macros and v-lookups

·         Advanced skills in analytics presentation building

·         Experience with at least one other statistical tool and language: R, Python, Spark, etc.

 

Experience Required:                 

·         8-10 years of analytics experience within retail, preferably focused on Marketing or Business Analytics

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