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Group CopySup - Group Copy Supervisor (MTL)

Job Title:

Group CopySup - Group Copy Supervisor (MTL)

Location:

Parsippany, NJ

Industry:

Information Technology

Job Description:

Job Summary:

The Group Copy Supervisor holds a senior-level copy position that involves overall responsibility for the creative work produced by the Copy Supervisors and other personnel assigned to him/her.  Along with the Associate Creative Director, they will be responsible for contributing to the performance reviews of those Copy Supervisors and others assigned to him/her.  The Group Copy Supervisor’s primary responsibility is to supervise the creative output of the Copy Supervisors and others in their charge. 

Group Copy Supervisors are responsible for writing primary sales pieces, secondary “pick-up” pieces, and all other copy for jobs pertaining to the account(s). They must participate in creative team concepting sessions, help reference and highlight copy, and attend all relevant internal product-related and creative meetings.  They must attend external client meetings when called upon to do so.  They demonstrate leadership in new business and client presentations.

Job Responsibilities(essential functions of the job):

 

-                          To master a knowledge of their assigned brand:

-                          the disease state

-                          market

-                          specific brand

-                          marketing/advertising strategy

-                          tactical plan

-                          To translate the above information into overall brand knowledge in order to create effective, impactful copy

-                          To fully participate in the strategic component of the development of creative briefs and job opening meetings

-                          Write creative copy that is strategically on target using The Brand Footprint and Selling Strategy

-                          Conceptual thinking

            

-             To work closely with the art director, copywriter, and copy supervisor to generate  original concepts that reflect product positioning

-             To develop a variety of concepts for each assignment that display diversity between them --  attacking the creative problem from different points of view yet producing concepts consistent with the footprint and selling strategy

-             To understand that concepts, while needing to be “original”, also need to be consistent with the brand

-             To understand the objective (client/account team rationale) for the tactical elements that they will be writing

-             Be able to discuss and defend these concepts to the brand creative team

-             Be a resource for the account team in solving creative problems

 -             Work with entire internal team to develop effective, impactful copy as tactical elements are developed based on the tactical plan

-             Work closely with the art director, copywriter, and copy supervisor to execute concepts with creative flair, accuracy, and clarity

-             Update manuscript through all revisions to coincide with latest layout

-             Follow copy through agency/client process and review from original concept to finished piece

-             To supervise the presentation of, or to present creative concepts to the client

 -             To review the copy of all major pieces generated by copywriters\supervisors assigned to him/her before presented to the account team or client

-             To be responsible for the quality of the creative output of the group assigned to him/her

-             To help those copywriters discover fresh concepts, recognize alternative creative paths

-             To suggest resources for copy staff to improve their conceptual abilities

-             To participate in conceptual sessions with the brand teams of their assigned copywriters

 

-             To create the growth plans for each of their assigned copywriters and complete them with their Associate Creative Director

-             To help their ACD manage copywriters’ vacation requests/time off/etc.

-             To contribute to and participate in the reviews of their assigned copywriters

-             To monitor the workload of their group, and to inform the ACD of any recommended adjustments or remedies to workload distribution need for assistance, etc.

-             To recommend training programs when they observe the need in any of their staff

 -               Complete assigned projects in a timely manner

-               Be a resource for product information and its therapeutic area

-               Handle multiple tasks and maintain professional demeanor under pressure

-              Develop and maintain good working relationships with internal agency members

and client counterparts

-              Proactively seek guidance from supervisor when needed

-              Work closely with art director in developing and executing concepts

  

Job Requirements:

Education:  College level education.

Industry: Minimum five years industry experience, exceptional competencies in writing, analytical thinking, presentation skills, self-motivation, and strong leadership traits.  Understanding of scientific information about assigned therapeutic category(ies).  Familiarity with healthcare system including managed care, retail pharmacy, and hospital-related marketplaces, i.e., formulary.  Working knowledge of FDA guidelines and processes.

Agency Experience:  At least two years as Copy Supervisor—healthcare experience.  Knowledge of how an agency functions

 

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