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Senior Digital Analyst

Job Title:

Senior Digital Analyst

Location:

Allen, TX

Industry:

Information Technology

Job Description:

Responsibilities:

·        Present analysis and recommendations to key stakeholders both client-side and internally

·        Ensures that not only are client needs met, but follows through with additional recommendations which client might not be aware of by acting on behalf of the client and looking for tracking opportunities that will provide additional insights and actions for improvement

·        Defines technical requirements for improving a client's ability to capture more insight on the customer journey

·        Can do tag validation and create tags in a tag manager with moderate oversight, assisting senior team members with the QA process.

·        Identifies opportunities to sell additional analytics strategy services to new and existing clients

·        Identify key trends and opportunities for analytics practice to grow, through knowledge of emerging technology, new strategies for customer insights, etc.

·        Develops and maintains strong working relationships with other company practice owners to help facilitate success of cross-functional initiatives

 

Requirements:

·        Undergraduate degree

·        2 - 4 years direct experience in an analytics role

·        Experience in e-commerce required; consulting and/or digital marketing a plus

·        Advanced knowledge and experience with analytics methods and practices, and how to use data to drive business growth

·        Advanced level knowledge of Adobe Analytics, Google Analytics and/or IBM Analytics. Certification in one of these tools preferred.

·        Advanced knowledge of tag management tools such as Google Tag Manager and/or Tealium. Able to add and modify tags within tag managers with supervision

·        Superior communication and presentation skills required as this is a client-facing role

·        Must have the ability to explain analysis clearly and succinctly

·        Able to validate technical implementation of analytics tags using standard tag debugging tools

·        Must be highly proficient with Excel

Experience with A/B testing, data visualization tools such as Tableau, and in-page analytics tools a plus

Job Requirements:

Responsibilities:

·        Present analysis and recommendations to key stakeholders both client-side and internally

·        Ensures that not only are client needs met, but follows through with additional recommendations which client might not be aware of by acting on behalf of the client and looking for tracking opportunities that will provide additional insights and actions for improvement

·        Defines technical requirements for improving a client's ability to capture more insight on the customer journey

·        Can do tag validation and create tags in a tag manager with moderate oversight, assisting senior team members with the QA process.

·        Identifies opportunities to sell additional analytics strategy services to new and existing clients

·        Identify key trends and opportunities for analytics practice to grow, through knowledge of emerging technology, new strategies for customer insights, etc.

·        Develops and maintains strong working relationships with other company practice owners to help facilitate success of cross-functional initiatives

 

Requirements:

·        Undergraduate degree

·        2 - 4 years direct experience in an analytics role

·        Experience in e-commerce required; consulting and/or digital marketing a plus

·        Advanced knowledge and experience with analytics methods and practices, and how to use data to drive business growth

·        Advanced level knowledge of Adobe Analytics, Google Analytics and/or IBM Analytics. Certification in one of these tools preferred.

·        Advanced knowledge of tag management tools such as Google Tag Manager and/or Tealium. Able to add and modify tags within tag managers with supervision

·        Superior communication and presentation skills required as this is a client-facing role

·        Must have the ability to explain analysis clearly and succinctly

·        Able to validate technical implementation of analytics tags using standard tag debugging tools

·        Must be highly proficient with Excel

Experience with A/B testing, data visualization tools such as Tableau, and in-page analytics tools a plus

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