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Senior Brand Strategist

Job Title:

Senior Brand Strategist

Location:

Charlotte, NC

Industry:

Marketing

Job Description:

  • Independently and managing up to 3 direct reports to lead and manage strategic engagements with project and long-term clients, such as:Lead in the development of marketing communication strategies and plans
    • Creating brand positioning
    • Developing core branding elements (tone, voice and messaging)
    • Creating business plans and go-to-market strategies
    • Utilizing primary and secondary consumer insights to find avenues for growth within cluttered segments and categories.
  • Assist with new business by participating in prospect meetings and authoring proposals
  • Translate strategic direction to Creative team and guide creative as necessary
  • Create and deliver compelling and well-articulated client presentations
  • Oversee the delivery of on-scope, on-time and on budget, quality work
  • Continuously maintain the pulse of the client with effective communication, negotiating trouble spots and early warnings
  • Guide Insights team in the design, facilitation, and interpretation of research
    • Methods: Online consumer panels, consumers speak workshops, shop-a-longs, IDIs, etc.
    • Secondary to include utilization of Nielsen, IRI, Mintel and other resources

Job Requirements:

REQUIREMENTS:

  • Minimum of ten (10) years working as a Brand Manager, within a marketing firm, advertising agency or a business consulting co in the CPG industry
  • A minimum of six (6) years specifically working within the following verticals – Food and Beverage, Pet, HBC and/or Household
  • Bachelor’s degree in business or marketing, plus equivalent work experience. MBA a plus
  • Proven record of driving business growth through both innovative and disruptive solutions
  • Client management experience working with senior level clients (i.e., VP level or higher)
  • Ability to analyze and interpret data
  • Strong advocacy skills to support agency ideas and direction

DESIRED SKILLS:

  • Brand or category management knowledge is a plus
  • Ability to blend analytical and conceptual thinking with solid business judgment
  • Skilled at logically mapping out strategic directions aligned with clients’ sales and marketing goals
  • Naturally receptive to consider abstract ideas, concepts, theory, assessment and other’s input
  • Proactively identifies, analyzes and solves challenges
  • Gains consensus on strategic direction both internally and with clients through logical persuasion, collaboration and shared purpose
  • Advanced writing and verbal communication skills, including active listening and keen observation
  • Works independently and takes ownership for projects with minimal oversight

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